Runner Analyst: By Carolina

This magazine issue features high school runner Katelyn Tuohy. Youth Runner Magazine promotes this issue using a a variety of different advertising techniques. Youth Runner Magazine is advertised in online websites and uses social media as well. Youth Runner Magazine is available for purchase online from websites such as Amazon. It is advertised throughout running websites such as Runner's World. This magazine appeals to younger runners because it focuses on competition at the high school level. Youth Runner Magazine also advertises through social media. This helps to reach their younger target audience as well. They advertise through Facebook, Instagram, etc. Advertising to the younger generation is best done through social media platforms such as these. These are the marketing techniques used to attract an audience of high school students.

The Super Bowl advertisers pay huge sums of money to have their advertisements on commercial breaks. In doing so, these companies must use effective advertising techniques to attract audiences. Some of the most memorable Super Bowl commercials of 2018 consist of Tide, the Doritos Blaze/MTN Dew Ice, and the Amazon Alexa.  The Tide commercial uses parodies to make viewers think it is an advertisement for a different product, but it always ends up being Tide. Parodies such as Old Spice, Mr. Clean, and others are used. The use of David Harbour, recognized by audience from the TV show Stranger Things, draws the attention of different audiences.  The Doritos Blaze and MTN Dew Ice commercial featured Morgan Freeman and Peter Dinklage. These actors wre lip syncing Busta Rhymes and Missy Elliot. This may target younger audiences and millenials, due to the music and actors. It also may be targeted towards younger audiences who more often eat and drink these products. Another very popular comme

On my TOC, I had to make some revisions with the fonts and coloring. Before, it was difficult to read the features because of the background of the runners. To make this easier to read I added a somewhat transparent background behind the features. I also changed the font and enlarged it. Making the text bolder help to read it as well. I changed the size of the font to a larger size at the top as well with the departments. Theses are the revisions I made to my TOC to make it easier to read and more eye catching.

One final revision I need to make on my magazine is changing the coloring of some words and fonts/ sizes. The fonts on parts of my TOC is difficult to read because of the coloring. The background is a mix of different colors so I need to find a way to make the words stand out. Changing the font may make the words easier to read as well. I will also move up the TOC title and Departments section. This is what my TOC currently looks like:

On my title page I moved the title "Runner Analyst" more towards the top of the page. This gave me more room to make the subheadings bigger. I changed the colors on the bottom of the cover page to orange and white, making it easier to read against the background. I also increased the font size by multiple sizes. Now the title is also moved more off of the runners neck, and on the top of the runner's head. The top picture shows before and the bottom picture is after the revision.

On the title page of my article, it is difficult to read some of the heading and subheadings. I also need to move up the magazine title towards the top of the page more, where it is off the runners neck and head. To make some of the headings easier to read, I may need to change the color and/or font. This is what my title page looks like before revisions: