Target Audience Research: Youth Runner Magazine

This magazine issue features high school runner Katelyn Tuohy. Youth Runner Magazine promotes this issue using a a variety of different advertising techniques. Youth Runner Magazine is advertised in online websites and uses social media as well. Youth Runner Magazine is available for purchase online from websites such as Amazon. It is advertised throughout running websites such as Runner's World. This magazine appeals to younger runners because it focuses on competition at the high school level. Youth Runner Magazine also advertises through social media. This helps to reach their younger target audience as well. They advertise through Facebook, Instagram, etc. Advertising to the younger generation is best done through social media platforms such as these. These are the marketing techniques used to attract an audience of high school students.