Super Bowl Commercials

The Super Bowl advertisers pay huge sums of money to have their advertisements on commercial breaks. In doing so, these companies must use effective advertising techniques to attract audiences. Some of the most memorable Super Bowl commercials of 2018 consist of Tide, the Doritos Blaze/MTN Dew Ice, and the Amazon Alexa. The Tide commercial uses parodies to make viewers think it is an advertisement for a different product, but it always ends up being Tide. Parodies such as Old Spice, Mr. Clean, and others are used. The use of David Harbour, recognized by audience from the TV show Stranger Things, draws the attention of different audiences. The Doritos Blaze and MTN Dew Ice commercial featured Morgan Freeman and Peter Dinklage. These actors wre lip syncing Busta Rhymes and Missy Elliot. This may target younger audiences and millenials, due to the music and actors. It also may be targeted towards younger audiences who more often eat and drink these products. Another very popular commercial was the Amazon Alexa. This advertisement shows the capabilities of the Amazon Alexa while incorporating humor into the ad as well. The commercial features popular people in the media such as Gordan Ramsey, Cardi B, "Fat Amy", and more. The ad targets audiences more towards the 16+ age range, as shown in the ad. All three of these commericals used humor and visual aspects to draw in the attention of the Super Bowl watchers.