RESEARCH: Magazine Project Planning-Sports Illustrated

The cover layout of Sports Illustrated often presents an athlete covering portions of the title of the magazine. This creates the affect that the person is popping off the page, seeming 3D. The title is printed either black or white, with some sub captions in more eye catching colors. This draws the readers attention to articles contained within the magazine, drawing them to look inside. The articles included feature a specific athlete, team, rankings, or other factor of a sport. The longer articles appear towards the middle of the magazine, where there are less ads. In this specific issue the features are from about 38-102 out of 112 total pages. Advertisements included appear between the pages of smaller articles and tidbits. Most of the advertisements are those that would interest the reader, most likely an athlete or sports driven person. The ads in this issue included Gatorade, fitbit, and Krave, a healthy snack for athletes. The cover page pictures Julio Jones standing in his Falcons football uniform with a dark, gloomy background making him look fierce. The table of contents shows a profile face shot of another football player smiling with his eyes closed, and the article names above him. The articles almost all have a picture up close or full body of the athlete featured. In some they are playing their sport and in others they are posed sitting down or with equipment. 2.13 million is Sports Illustrated's distribution number. Sports Illustrated won the GLAAD Media Award for Outstanding Magazine Overall Coverage.