Runner Analyst: By Carolina

ESPN the Magazine is a sports magazine that covers major professional sports.  The main sports covered include  Major League Baseball ,  National Basketball Association ,  National Football League ,  National Hockey League ,  college basketball , and  college football . The magazine typically takes a more lighthearted and humorous approach to sporting news compared with competitors such as  Sports Illustrated  and, previously, the  Sporting News . The traditional distribution model for this magazine was through subscriptions. In 2015, the subscriptions of ESPN Magazine mad for 99.7% of its distribution. Because this method proved so useful for this sports magazine, I would use it for my distribution as well. ESPN publishes 24 times a year and is mostly mailed to a subscriber base of over 1.6 million people, with some sales racks as well. The sales racks may provide some income for people who prefer to receive the magazine whenever they ...

The Sports Illustrated website displays a variety of categories and utilities. The website lists nearly all leagues of sports and events. At the top it also offers videos, photos, podcasts, vaults, shopping, purchasing tickets, and a place to subscribe to the printed addition of Sports Illustrated. To the left of the website, there is more information about subscriptions, advertising with the magazine, and contact information. The website has access to some features not included in the magazine, such as videos. These videos include interviews and sports clips. However, there are features in the printed edition of the magazine that are not included on the website. Certain written features are placed in the magazine that do not appear on the website. Paying for a subscription gives readers more access to information from Sports Illustrated than the website. The website also includes advertisements like the printed addition. With my own magazine, I could do a similar marketing ideas. I co...

Magazines have a variety of ways that they distribute their product. Distribution is defined as  the way in which something is shared out among a group or spread over an area. As for magazines, it refers to how the readers acquire their magazines. Most magazine are distributed through subscriptions, where users pay a fee to have the magazine sent to them a certain amount of times a year. Most magazines send out issues monthly, every two months, or only a few times a year. This accounts for more than 95% of sales for most magazines, such as Sports Illustrated and ESPN Magazine. Some magazines also have online issues. These online issues are either available for purchase or have limited editions online. Also, magazines may be sold in stands as well. These are sold to people who may buy a magazine just once in a while, but don't want to purchase a subscription. These are the different methods for distributions of magazines.

Sports Illustrated Kids is the same magazine franchise as Sports Illustrated, an American sports media magazine. Sports Illustrated Kids uses vocabulary based more off of younger kids and applies more humor to its magazine. The magazine's secondary purpose is to market sports to children. Monthly features include comics, humorous captions of athletics photos, child reporters, and player interviews. The magazine's recurring mascot  is  Buzz Beamer , a buzz-cut blond-haired Caucasian boy always in dark glasses.  He stars in most of the comics in which he plays a variety of sports and also appears in several flash cartoons on the official website. Buzz is created and drawn by award-winning cartoonist Bill Hinds  Other works have been published under the magazine title including video games, a television show, and books. The December edition of the magazine features the Sports Kid of the Year.  Each issue features a poster that can be torn out of the issue. T...

This magazine issue features high school runner Katelyn Tuohy. Youth Runner Magazine promotes this issue using a a variety of different advertising techniques. Youth Runner Magazine is advertised in online websites and uses social media as well. Youth Runner Magazine is available for purchase online from websites such as Amazon. It is advertised throughout running websites such as Runner's World. This magazine appeals to younger runners because it focuses on competition at the high school level. Youth Runner Magazine also advertises through social media. This helps to reach their younger target audience as well. They advertise through Facebook, Instagram, etc. Advertising to the younger generation is best done through social media platforms such as these. These are the marketing techniques used to attract an audience of high school students.

The Super Bowl advertisers pay huge sums of money to have their advertisements on commercial breaks. In doing so, these companies must use effective advertising techniques to attract audiences. Some of the most memorable Super Bowl commercials of 2018 consist of Tide, the Doritos Blaze/MTN Dew Ice, and the Amazon Alexa.  The Tide commercial uses parodies to make viewers think it is an advertisement for a different product, but it always ends up being Tide. Parodies such as Old Spice, Mr. Clean, and others are used. The use of David Harbour, recognized by audience from the TV show Stranger Things, draws the attention of different audiences.  The Doritos Blaze and MTN Dew Ice commercial featured Morgan Freeman and Peter Dinklage. These actors wre lip syncing Busta Rhymes and Missy Elliot. This may target younger audiences and millenials, due to the music and actors. It also may be targeted towards younger audiences who more often eat and drink these products. Another very popu...

On my TOC, I had to make some revisions with the fonts and coloring. Before, it was difficult to read the features because of the background of the runners. To make this easier to read I added a somewhat transparent background behind the features. I also changed the font and enlarged it. Making the text bolder help to read it as well. I changed the size of the font to a larger size at the top as well with the departments. Theses are the revisions I made to my TOC to make it easier to read and more eye catching.