Distribution Research

Magazines have a variety of ways that they distribute their product. Distribution is defined as the way in which something is shared out among a group or spread over an area. As for magazines, it refers to how the readers acquire their magazines. Most magazine are distributed through subscriptions, where users pay a fee to have the magazine sent to them a certain amount of times a year. Most magazines send out issues monthly, every two months, or only a few times a year. This accounts for more than 95% of sales for most magazines, such as Sports Illustrated and ESPN Magazine. Some magazines also have online issues. These online issues are either available for purchase or have limited editions online. Also, magazines may be sold in stands as well. These are sold to people who may buy a magazine just once in a while, but don't want to purchase a subscription. These are the different methods for distributions of magazines.