Distribution Research 2: Sports Illustrated

The Sports Illustrated website displays a variety of categories and utilities. The website lists nearly all leagues of sports and events. At the top it also offers videos, photos, podcasts, vaults, shopping, purchasing tickets, and a place to subscribe to the printed addition of Sports Illustrated. To the left of the website, there is more information about subscriptions, advertising with the magazine, and contact information. The website has access to some features not included in the magazine, such as videos. These videos include interviews and sports clips. However, there are features in the printed edition of the magazine that are not included on the website. Certain written features are placed in the magazine that do not appear on the website. Paying for a subscription gives readers more access to information from Sports Illustrated than the website. The website also includes advertisements like the printed addition. With my own magazine, I could do a similar marketing ideas. I could possibly create a website that has a place for people to pay for subscriptions, but also has some high school sports news on it, but in less detail than the printed edition. I could also feature video interviews with high school athletes. The circulation of the printed edition is a little over 3 million. The online version attracts more viewers and advertises for the printed version.