Target Audience Research: Sports Ilustrated Kids

Sports Illustrated Kids is the same magazine franchise as Sports Illustrated, an American sports media magazine. Sports Illustrated Kids uses vocabulary based more off of younger kids and applies more humor to its magazine. The magazine's secondary purpose is to market sports to children. Monthly features include comics, humorous captions of athletics photos, child reporters, and player interviews. The magazine's recurring mascot is Buzz Beamer, a buzz-cut blond-haired Caucasian boy always in dark glasses. He stars in most of the comics in which he plays a variety of sports and also appears in several flash cartoons on the official website. Buzz is created and drawn by award-winning cartoonist Bill Hinds Other works have been published under the magazine title including video games, a television show, and books. The December edition of the magazine features the Sports Kid of the Year. Each issue features a poster that can be torn out of the issue. The Sports Illustrated Kids edition is advertised online through social media platforms. It is also advertised in the Sports Illustrated for younger users.